The importance of selling your vision — Medium
Published by Patrick Ostertag,

As the founder of Digg it was my job to drive the product vision through design, development, and finally into the hands of our customers. As we grew in size (both traffic and headcount) it became harder to get alignment around our (6-month) product roadmap.
https://medium.com/@kevinrose/the-importance-of-selling-your-vision-586ebe184611